एप्पल ने स्मार्टवॉच कैटेगरी में Apple Watch Series 11, Apple Watch SE और Apple Watch Ultra 3 को पेश किया, वहीं iPhone 17 Series में कंपनी ने iPhone 17, iPhone 17 Air, iPhone 17 Pro और iPhone 17 Pro Max को लॉन्च किया।
Based on specifications listed on the official website, Apple is offering a larger battery in iPhone 17 Pro models manufactured for the US compared to those it plans to sell in India. As per a report, this is due to the US-focused devices being eSIM-only, freeing up internal space occupied by the physical SIM tray.
The iPhone 17 series was unveiled at Apple’s ‘Awe Dropping’ event on Tuesday. The tech giant launched four new handsets — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air. While the reviews of Apple’s latest flagship iPhone models aren’t out yet, alleged benchmarking scores of the entire iPhone 17 series have surfaced online. If the listings are to be believed, the iPhone 17 models may have only minor performance gains compared to the previous generation.
Apple introduced a new security feature alongside the iPhone 17 series launch, aimed at defending against advanced malware threats. Called Memory Integrity Enforcement (MIE), the system uses a tagging method to verify memory access attempts. Apple noted that implementing MIE required major changes to memory allocation, the A19 chip, the operating system, and development tools.
The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max can reach a 50 percent charge in about 20 minutes with a compatible 40W or higher USB-C adapter, faster than the iPhone 16 series. Apple’s new 40W Dynamic Power Adapter, priced at $39 (roughly Rs. 3,400), supports this faster charging and works with other iPhones as well. Users can also use most higher-wattage chargers, and USB-C cables are sold separately.
Apple’s Live Translation will be available via a software update for AirPods Pro 2 and AirPods 4 with ANC, but it requires a connected iPhone to function. Users need an iPhone 15 Pro or later running iOS 26, as the feature relies on Apple Intelligence. Initially supporting English, French, German, Portuguese, and Spanish, Live Translation works by pressing both AirPods’ stems, translating detected foreign speech, and playing it back in the user’s language.
Apple's iPhone 17 series model brings battery capacity upgrades over the company's 2024 models. The iPhone 17 Pro Max, which is the flagship model of the new lineup, promises up to 37 hours of video playback time on a single charge. Here is a comparison of the advertised video playback times of the iPhone 17 models against their iPhone 16 counterparts.
AirPods Pro 3, Apple's new true wireless stereo (TWS) headset, now replaces the AirPods Pro 2 that arrived in 2022. Apple has delisted the last generation AirPods Pro from its website. The updated lineup now includes the AirPods Pro 3, the AirPods 4, the AirPods 4 with ANC, and the AirPods Max with USB Type-C.
Apple announced Final Cut Camera 2.0 during its “Awe Dropping” event, marking the first major update to the professional video app introduced in June 2024. The new version brings features such as ProRes RAW video recording and genlock, limited to iPhone 17 Pro models, while several other improvements are rolling out to older iPhones, too.
Apple launched the iPhone 17 range and the all-new iPhone Air on Tuesday. Following the launch of the new phones, the tech giant has discontinued certain older iPhone models. The discontinued models include iPhone 16 Pro and iPhone 15.
Apple's iPhone Air was presented by the company’s Industrial Designer, Abidur Chowdhury, who walked the audience through the design choices made to build the company’s slimmer smartphone. So, who is Abidur Chowdhury, the Apple employee who was tasked with introducing the iPhone Air to the world?
Apple typically begins pre-orders for new iPhones on the Friday following the launch event, and this year follows the same pattern. Pre-orders for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max will go live on September 12, with sales starting on September 19. Here's a roundup of all the details related to pre-orders and availability.
The iPhone 16 series was unveiled in September 2024, and now its successor, dubbed the iPhone 17 series, has also debuted. The iPhone 16 lineup included the standard iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. This year, the iPhone Plus model has been replaced by the iPhone Air. The prices of the iPhone 16 and iPhone 16 Plus have dropped after the launch of the iPhone 17 series.
Apple’s “Awe Dropping” event on Tuesday highlighted new hardware launches, with the iPhone 17 series, Apple Watch Series 11, and AirPods Pro 3 taking centre stage. The company also confirmed release dates for iOS 26 and watchOS 26, which will power the new devices and introduce updated features, performance improvements, and a design overhaul.
During the much-awaited “Awe Dropping” event on Tuesday, Apple introduced the new iPhone 17 Pro models. Just like the previous year, these include two models, the iPhone 17 Pro and the iPhone 17 Pro Max. Both smartphones were introduced by Apple CEO Tim Cook during the pre-recorded event. These devices succeed the iPhone 16 Pro and the iPhone 16 Pro Max.
At its "Awe Dropping" event in California on Wednesday, Apple finally took the wraps off the new iPhone Air. It arrives as an all-new model in the company’s lineup and replaces 2024’s iPhone 16 Plus. The iPhone Air comes with the same chip as the standard iPhone 17, along with support for Apple Intelligence. The handset competes against the Galaxy S25 Edge in the ultra-slim smartphone space.
iPhone 17 has been launched at Apple’s ‘Awe Dropping’ event. The latest handset from the Cupertino-based tech giant is the base model in the new iPhone lineup and comes with an A19 chipset, improved cameras, and other quality-of-life upgrades over the preceding model. It is also equipped with support for Apple Intelligence — the company's proprietary artificial intelligence (AI) suite.
Apple Watch Series 11 has debuted globally, alongside the Watch Ultra 3 and Watch SE 3, on Tuesday. The US-based tech giant unveiled its latest smartwatches during the ‘Awe Dropping’ launch event. Apart from the Watch Series 11 and Watch Ultra 3, the company also launched the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
Apple’s AirPods Pro 3, priced at $249 (about Rs. 22,000), will go on sale from September 19 in white, with pre-orders now open. The earbuds feature health sensors for heart rate tracking, adaptive ANC with transparency mode, and live translation via Apple Intelligence. They sport a new ergonomic design with five ear tip sizes, IP57 dust and water resistance, and a smaller case with a visible status light. Battery life is claimed to be up to eight hours per charge.
Apple's Powerbeats Fit TWS earbuds, tipped to launch in Fall 2025, will likely debut in four colourways. Designed as workout-focused earbuds with secure wingtips, they reportedly feature four ear tip sizes, Apple’s H1 chip, ANC with transparency mode, Adaptive EQ, and personalised spatial audio. Playback is expected to reach seven hours per charge or up to 30 hours with the case. Each earbud may include IPX4 splash resistance, according to leaked details.
Global premium smartphone sales grew eight percent YoY in H1 2025, according to Counterpoint Research. Apple retained its top position with a 62 percent market share, followed by Samsung, Huawei and Xiaomi. Google climbed to the fifth spot this time, thanks to strong Pixel 9 sales, which doubled YoY.
Apple is all set to host its annual hardware launch event today, where the iPhone 17 series is expected to be unveiled. These devices will come pre-installed with iOS 26, the company’s latest OS update. Apart from this, the Apple Watch Series 11, Watch Ultra 3, and AirPods Pro (3rd Generation) are also said to be on the cards. Here’s all you need to know.
Apple is set to host its ‘Awe Dropping’ launch event today. The event is expected to see the launch of the iPhone 17 series, which could include the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air. The battery capacities of some of the iPhone models had recently leaked online. Now, hours ahead of their anticipated unveiling, the battery capacities of the standard iPhone 17 had surfaced as well.
Apple launched the MacBook Air M4 in India in March 2025 with 13-inch and 15-inch Liquid Retina displays, up to 32GB RAM, and 2TB storage, starting at Rs. 99,900. The 13-inch model with 16GB RAM and 256GB storage is now listed at Rs. 83,990 on Amazon, while the 15-inch variant with a 10-core GPU is priced at Rs. 1,09,990, both nearly Rs. 16,000 lower than launch prices. Available in Midnight, Silver, Sky Blue, and Starlight, the laptops also come with additional bank and exchange offers.
Apple’s ‘Awe Dropping’ launch event is set to take place on Tuesday, September 9. The Cupertino company is expected to unveil the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air during the event. However, the smartphones are not going to be the only devices debuting on Tuesday. The tech giant is also said to unveil its latest smartwatches, dubbed Apple Watch Series 11, Watch Ultra 3, and Watch SE 3, alongside the AirPods Pro (3rd Generation).
Apple’s iPhone 17 launch event is set to take place today at 10:30pm IST. The 'Awe Dropping' event is anticipated to introduce the next-generation iPhone models, ubiquitously known as the iPhone 17 lineup. Other products, such as the Apple Watch Series 11, Watch Ultra 3, Watch SE 3, and AirPods Pro (3rd Generation) are also in line for debut. Here’s how you can watch the Apple's ‘Awe Dropping’ iPhone 17 launch event live.
The iPhone 16e represents a notable change in Apple’s hardware approach. It is the first iPhone to use Apple’s proprietary C1 modem. As per a report, a recent comparison between it and the Qualcomm modem used in the standard iPhone 16 revealed that the latter resulted in better median download speeds in most markets. In some cases, the iPhone 16e and iPhone 16 outperformed each other on different metrics.
Apple has scheduled its ‘Awe Dropping’ launch event for Tuesday, September 9, during which the tech giant is set to unveil the upcoming iPhone 17 series. The lineup is said to include the standard iPhone 17 series, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air, which could replace the iPhone Plus models. Ahead of the anticipated launch event, the battery capacities of the phones have leaked online.
Apple is expected to launch the AirPods Pro 3 in the second half of 2025, likely at the iPhone 17 event on September 9. The earbuds may feature a faster H3 chip, heart rate monitoring, a hearing test for early detection of auditory issues, and a temperature sensor for real-time health tracking. Analyst Ming-Chi Kuo also noted another update is planned for 2026 as Apple works on camera-equipped AirPods. Other reports suggest this technology may debut in 2027 with the AirPods Pro 4.
With less than 48 hours to ago till Apple’s ‘Awe Dropping’ event, leaks about the upcoming iPhone 17 series are now surfacing rapidly. The latest rumor, originating from South Korea, suggests that the Pro models in the iPhone 17 lineup will boast up to 8X optical zoom..The iPhone 17 Pro and iPhone 17 Pro Max are also expected to benefit from improved thermal management, thanks to the incorporation of a new vapor chamber.
Flipkart has confirmed that its Big Billion Days sale will kick off on September 23. The e-commerce giant has not disclosed the full list of discounted products yet, but a new promotional teaser suggests that Apple’s iPhone 16 Pro Max could be available for under Rs. 1,00,000 during the event. This would mark the first time the handset is being offered at such a low price.
Apple is facing a new lawsuit filed on Friday, accusing the company of training its artificial intelligence (AI) on copyrighted books. The complaint, brought forward by two authors, claims that pirated copies of their works were included in the datasets used to train OpenELM, the open-source AI model Apple introduced last year.
Apple will unveil its iPhone 17 series at the “Awe Dropping” event on September 9. Yet even before the launch, several smartphone case makers have begun listing accessories for the unannounced models. The cases feature almost identical dimensions and cut-outs, lending weight to leaked specifications of the devices. One manufacturer has even showcased a case for the iPhone 17 Air, a model that Apple has not confirmed.
Adobe Premiere, the software giant’s latest video editing app for iPhone devices, was announced on Thursday. It arrives as a more powerful editing tool compared to the existing Premiere Rush, and offers features such as multi-track timelines and dynamic audio waveforms. It is currently available for pre-order on the App Store, and will be officially released on September 30.
Apple’s upcoming iOS 26 update will introduce a new Liquid Glass design language for iPhone. As per a feature tracker, WhatsApp is testing the implementation of this feature for its iOS app in beta. It may offer a refreshed visual experience with background layers, buttons, and context menus displaying a depth effect and reacting to their surrounding environment.
The iPhone 17 series could outsell the iPhone 16 models, according to predictions by a market intelligence firm. Upgrades, in terms of RAM, storage, and cameras, are expected to stimulate demand, with the iPhone 17 Pro models driving the sales once again. All models apart from the base iPhone 17 may come with 12GB of RAM and 256GB of base storage.
Siri is reportedly getting a new artificial intelligence (AI)-powered web search tool. According to the report, Apple is planning to add a Perplexity-style answer engine to its voice assistant, making it capable of answering more complex queries conversationally. The system is said to include three components, two of which could be powered by Google-developed AI models.
Apple Koregaon Park has been opened as its first store in Pune, making it the fourth physical Apple Store in India after Mumbai, Delhi, and Bengaluru. The store showcases the full Apple lineup, including the iPhone 16 series, MacBooks, iPads, and other accessories. Staffed by 68 members from 11 states, it is claimed to run on 100 percent renewable energy and is said to be carbon-neutral. Services include personalised setup, Apple Trade In, financing options, and a dedicated pickup zone.
On Wednesday, Instagram launched its official app for iPad, ending a 15-year drought. The Meta-owned platform redesigned the app layout to bring Reels to the Home tab, highlighting that users prefer to watch video content on bigger screens. The app is now available to download on the App Store for iPadOS.
Amazon is expanding the artificial intelligence (AI)-powered Lens feature in its shopping app and introducing a new Lens Live feature. The new capability allows users to point their camera at an object and scan it in real-time using object detection and deep learning models. With this, users can see top-matched product listings within the camera view, without having to upload any images.
Apple is all set to launch the iPhone 17 series at its September 9 event. Prices of all four models in the purported lineup have been suggested by an analyst. iPhone 17 and iPhone 17 Pro Max are expected to start at the same price tag as last year. Meanwhile, the iPhone 17 Pro could receive a price hike, while the new iPhone 17 Air may also cost more than last year's iPhone 16 Plus.
Apple may unveil the iPhone 17 series, including the iPhone 17 Pro Max, on September 9. A leaked hands-on video hints at a major rear camera redesign with a raised rectangular module. The Pro Max may feature an 8x telephoto lens, a Camera Control button, an upgraded vapour cooling system, an A19 Pro chipset and wireless reverse charging support. Analyst Ming-Chi Kuo predicts the launch of a foldable iPhone in 2026 and a foldable iPad in 2028, both using ultra-thin glass.
iOS 26 Beta 9 has been released as a free over-the-air (OTA) software update to registered Apple developers and beta testers. The update is available for iPhone 11 and later models, and carries fixes for bugs discovered in previous iterations. It is Apple's first ninth beta software update since 2018, and has been released days before the launch of the iPhone 17 series.
Apple has just labelled the iPhone 8 Plus as vintage on its vintage and obsolete products page. If you are still using the 64GB or 256GB storage variant of the iPhone 8 Plus, we’ve got some bad news. Users with this old smartphone will now have limited service and repair options. The 11-inch MacBook Air, 13-inch MacBook Pro, and 15-inch MacBook Pro have all been declared obsolete.
Apple is reportedly pushing suppliers to switch to automation. The company now requires suppliers to bear full automation costs, with order volume incentives as the primary financial encouragement. The latest shift is part of a broader strategy to reduce reliance on manual labour and increase production efficiency. The move also supports Apple's efforts to diversify manufacturing beyond China.
Apple Hebbal is the company's first retail store in South India, located in Phoenix Mall, Bengaluru. The store has a theme inspired by Peacocks and is the third store, following Apple BKC in Mumbai and Apple Saket in Delhi. Bengaluru’s first Apple Store is now open to consumers, having opened its doors on Tuesday.
Amazon Great Indian Festival Sale 2025 will commence in India soon. Ahead of the sale event, the company has teased a few deals on several smartphones, laptops, and other electronics from brands such as Samsung, Apple, iQOO, OnePlus, HP, and Sony. During the sale, the e-commerce giant will offer instant bank discounts. Apart from price cuts, customers will also be able to avail themselves of cashback offers and exchange bonuses.
WhatsApp has fixed a zero-click security vulnerability, which could have been used to carry out sophisticated attacks against targeted individuals, the company said. The flaw affected the Meta-owned messenger app’s iOS and macOS versions, and could “trigger processing of content from an arbitrary URL on a target's device.”
The iPhone 17 series is all set to be launched at Apple’s “Awe Dropping” event on September 9. With less than 10 days remaining till launch, leaks are now surfacing at a rapid pace. According to a recent report, all models in the iPhone 17 series could become eSIM-only in several International markets. While all iPhone variants are eSIM compatible, only the US variants of the iPhone 14 and later models come without a physical SIM tray slot.
Powerbeats Fit will be launched soon, the Apple subsidiary revealed in a YouTube video. The earbuds resemble the Beats Fit Pro, featuring compact in-ear designs with silicone wingtips for a secure fit. It is said to launch in Fall 2025, possibly shortly after Apple’s September 9 iPhone event. The earbuds may share features with the Powerbeats Pro 2, including heart rate sensing, Active Noise Cancellation, and likely a sweat-resistant IP rating.
The iPhone 17 series is set to be launched at Apple’s “Awe Dropping” event on September 9. Alongside its latest smartphones, the Cupertino-based tech giant is also rumoured to introduce new TechWoven cases as a new accessory. However, it may not be the only one that is announced. As per a tipster, Apple is developing a new Crossbody Strap accessory for the iPhone 17 cases that would function as a way for users to carry the phone across the body.
