एप्पल ने स्मार्टवॉच कैटेगरी में Apple Watch Series 11, Apple Watch SE और Apple Watch Ultra 3 को पेश किया, वहीं iPhone 17 Series में कंपनी ने iPhone 17, iPhone 17 Air, iPhone 17 Pro और iPhone 17 Pro Max को लॉन्च किया।
Apple is reportedly preparing to launch a new HomePod Mini with major upgrades, including the faster S9 or S10 chip and the new N1 wireless chip supporting Wi-Fi 6E for improved speed and stability. The speaker is expected to deliver smoother audio, faster Siri responses, and better efficiency. New colour options, including red, may also debut. Designed for Apple’s updated smart home ecosystem, the refreshed HomePod Mini is likely to launch soon as retailers list the current model as discontinued.
India's smartphone market grew by 4.3 percent in the quarter ended September 30, 2025 (Q3), according to International Data Corporation's (IDC) Worldwide Quarterly Mobile Phone Tracker report. Vivo topped the table with a market share of 18.3 percent, up from 15.8 percent in the same quarter last year, followed by Oppo, Samsung, and Apple. This is reportedly the highest quarterly growth in five years, which was fueled by growing demand for premium smartphones.
Apple and Japanese fashion brand Issey Miyake have launched the iPhone Pocket, a limited-edition 3D-knit accessory designed to hold an iPhone, AirPods, and small items. Made in Japan, it features a ribbed, stretchable design inspired by Issey Miyake’s signature pleats and can be handheld, tied to a bag, or worn crossbody. Priced at $149.95 (Rs. 13,300) for the short strap and $229.95 (Rs. 20,400) for the long strap, it will be available from November 14 in select global Apple Stores and online.
YouTube has started rolling out a new 'Ask' button. This feature, powered by Gemini, allows users to ask questions about the video they are watching. It is currently available for English videos and for users aged 18 and above in the US, Canada, New Zealand, and India. It's accessible via Android, iOS, and desktop browsers.
iPhone 20 lineup, which will reportedly be launched in 2027 by the Cupertino company, could carry an under-display selfie camera, according to a tipster. This comes soon after a report highlighted that the tech giant is planning to equip next year's purported iPhone 18 Pro models with in-display Face ID sensors, thanks to the hole in active area (HIAA) technology. If this is true, it would mark a shift in the company's design philosophy, as the current iPhone models feature a pill-shaped camera cutout on the front.
Apple is preparing to launch its next-generation M5 Macs throughout 2026, starting with the MacBook Air and MacBook Pro early in the year. According to Mark Gurman, the Mac Mini and Mac Studio will follow around mid-2026, featuring M5, M5 Pro, M5 Max, and M5 Ultra chips. While the Mac Studio’s M5 Ultra may delay its release, the Mac Mini could arrive sooner. Despite this staggered timeline, all M5 Macs are expected to be available before the end of 2026.
Apple has delayed its plans to launch the successor to the iPhone Air next year, according to a report. The handset is touted as Apple's most ambitious smartphone in years, but has reportedly failed to meet sales numbers. Consequently, the company is scaling back its shipments and production volume. While its 2026 launch will not happen, there is no word if the entire 'Air' project has been shelved.
Apple is developing several new features linked to satellite connectivity for the iPhone, as per a seasoned journalist. The Cupertino-based tech giant first introduced satellite-based emergency calls and messages in 2022 with the iPhone 14 series. Subsequent iPhone models have all featured support for it, along with several quality-of-life upgrades. However, users may reportedly soon also be able to use Apple Maps and share photos when connected to a satellite network.
Unique Identification Authority of India (UIDAI) announced the launch of a new Aadhaar app on Sunday. The new app is aimed at helping Indian citizens securely store their Aadhaar card and even share it with others. The app is available on both Android’s Google Play and iOS’ App Store. The app works alongside the mAadhaar app, which functions more as a place to verify details, download the ID, and order a physical Aadhaar card.
Apple will reportedly pay Google around $1 billion annually to use a customised Gemini AI model to power Siri’s upcoming features, according to Bloomberg’s Mark Gurman. The deal, which Apple is said to be keeping under wraps to avoid public association with its rival, suggests a deeper reliance on Gemini than previously expected.
Apple is reportedly planning its first major MacBook Pro redesign since 2021, featuring OLED displays, touch support, and a thinner chassis. According to Bloomberg’s Mark Gurman, the overhaul will be exclusive to the high-end M6 Pro and M6 Max models, expected to launch between late 2026 and early 2027. The entry-level version will likely retain the current miniLED design for another generation. In India, the M5-based MacBook Pro starts at Rs. 1,69,900, offering a more affordable option for professional users.
iPhone 18 Pro models are expected to adopt a hole-punch cutout for the front-facing camera. They are said to come with transparent back panels. Apple is likely to employ the HIAA (hole-in-active-area) display technology in the new flagship models to offer a more seamless display. The iPhone 18 Pro and iPhone 18 Pro Max could run on the A20 chipset. The company is said to be testing variable aperture for the main camera.
Apple will start accepting applications for its annual Swift Student Challenge 2026 in February next year. The competition requires participants to showcase their coding skills and creativity through its app playgrounds. The company has also featured three former Swift Student Challenge winners as part of encouraging students to participate in the 2026 challenge. Former Swift Student Challenge winner Brayden Gogis has created the Solisquare and Joybox apps, while Adrit Rao has built an app called Signer.
Manufacturing the iPhone and other devices could become more expensive for Apple due to the alleged rise in costs. As per a tipster, the Cupertino-based tech giant has been informed by TSMC of the impending rise in advanced fabrication processes of chipsets under 5 (nm) next year. While the general increase in production costs is said to be between three to five percent over the last 26 years, some customers and assembly lines could see this hike to between eight to 10 percent.
iPhone Air was launched globally in September as Apple's new thin and light smartphone. The handset boasts a thickness of 5.6mm while featuring a Titanium frame. However, the Cupertino tech giant could have started developing the supposed successor to the iPhone Air, which could be called iPhone Air 2. A tipster has shared a render and key specifications of the rumoured smartphone, suggesting it might carry a dual rear camera unit. If true, it would be a significant improvement over its predecessor.
Tata Play has partnered with Apple Music to offer subscribers free access to the streaming service across its Binge, Mobile, and Fiber platforms. New users can enjoy four months of complimentary access, while returning users receive three months before the standard Rs. 119 monthly rate begins. The offer, available to all DTH, OTT, and broadband customers, can be redeemed via a promo code. The collaboration expands Tata Play’s entertainment portfolio, bringing music streaming into its growing ecosystem.
Nintendo has launched the Nintendo Store app for iPhone, iPad, and Android, expanding its eShop access beyond Japan for the first time. The app lets users browse and buy Switch and Switch 2 consoles, games, and accessories, redirecting purchases to the browser for checkout. It also includes gameplay history, wishlist alerts, event rewards, and news updates. With this launch, Nintendo strengthens its mobile ecosystem, joining services like Nintendo Music and Nintendo Today to create a more unified digital experience.
iOS 26.2 is available in beta and is expected to be available before the end of the year. There is a reference to the Apple Creator Studio in the works. The iOS 26.2 beta 1 comes shortly after the release of iOS 26.1 with minor updates for iPhone models. It is also said to bring a new Enhanced Safety Alerts feature and new Liquid Glass lock screen customisations.
Apple's iOS 26.2 beta, released on Tuesday, introduces a new Enhanced Safety Alerts feature, available in the iPhone's Settings app under Notifications. For users in supported regions, tapping this option reveals toggles for Earthquake Alerts and Imminent Threat Alerts. The settings also allow users to share their approximate location with Apple to help improve the accuracy and timeliness of these alerts.
Apple seems to be preparing to debut a low-cost Mac laptop. The new device is likely to be designed for students, businesses and casual users. It is expected to rival the Chromebooks and entry-level Windows PCs. The low-cost Apple laptop could use an iPhone processor and a lower-end LCD panel. The screen will also be the smallest of any current Mac, slightly below the 13.6-inch one used in the MacBook Air.
Apple's iOS 26.1 update is now available for users to download and install. The new firmware upgrade brings a much-anticipated option for users, which will allow them to switch between the default clear Liquid Glass look and a new tinted look. It also introduces Communication Safety and Web content filters for children aged between 13 and 17 to limit them from viewing adult websites. The company has also fixed various known issues with previous versions of iOS 26, like AirDrop icon visual defects in the iOS share sheet.
India's smartphone market witnessed a year-on-year (YoY) growth of 5 percent by volume and 18 percent by value in the third quarter (Q3) of 2025, according to Counterpoint Research's Monthly India Smartphone Tracker. The report highlights that this marks a value-led shift in consumer behaviour. Moreover, Apple has entered the list of the top five smartphone makers in India by volume. The Cupertino company also topped the list in terms of wholesale market share by value, witnessing robust demand for its iPhone 16 and iPhone 15 models.
Apple will launch various new products on April 1, 2026, as part of its 50th anniversary celebrations, according to a report. Early next year, the Cupertino company might also unveil the iPhone 17e, the standard iPad with the A18 chip, and the iPad Air with the M4 chip. In June, during Apple's Worldwide Developers Conference (WWDC) 2026, the company will reportedly announce a revamped AI strategy, too. Apart from this, Apple is expected to launch its first smart home devices, like security cameras, and its first purported foldable phone, dubbed iPhone Fold, in 2026.
Apple could offer a major reboot of Siri with the launch of iOS 26.4, expected in spring 2026. According to Bloomberg's Mark Gurman, the revamped Siri will be partly powered by Google’s Gemini AI. The update could lay the base for Apple's smart home display, along with updated versions of the Apple TV and HomePod mini.
Apple is expected to release iOS 26.1 on November 3, followed by the first iOS 26.2 beta on November 4, according to Mark Gurman. While the iOS 26.1 update introduces a new Tinted option for the Liquid Glass feature, improving readability, the iOS 26.2 beta will likely focus on performance and stability, with major additions likely in later builds. Expected to roll out publicly in December, iOS 26.2 may include US passport support in Apple Wallet and end-to-end encryption for RCS messaging.
Apple’s retail stores are reportedly preparing for an “overnight” event on November 11, a routine exercise where employees refresh displays ahead of new launches. According to Bloomberg’s Mark Gurman, the move could either be linked to holiday season preparations or hint at upcoming product refreshes, such as the Apple TV and HomePod mini. Apple has not confirmed any new launches.
Following the iPhone 17 series launch in September, rumours about the iPhone 18 series have begun surfacing. According to a tipster, the iPhone 18 Pro could come in several new colour options. Three new colourways have been tipped, out of which two have never been offered as an option on the iPhone. The handset, notably, is expected to be launched in September 2026, along with the second-generation iPhone Air and the first-generation iPhone Fold.
OpenAI has updated its Sora app for iOS with new creative tools, including Character Cameo, which lets users turn short videos and audio of pets, objects, or drawings into reusable characters. The update also introduces Video Stitching for combining clips and new Leaderboards for social engagement. For a limited time, Sora’s invite restriction has been lifted in the US.
OpenAI has introduced a paid layer to its Sora video generation app on iOS, ending the period of unlimited free access. The company now allows users to buy additional video generations once they exceed their daily limits. Bill Peebles, Head of Sora, said the move aims to make the platform financially sustainable. OpenAI is also planning to reduce daily rate limits across all subscription tiers.
Google Pixel 10 Pro, Samsung Galaxy Z Fold 7, and Razr+ (2025) offer higher levels of security than Apple's iPhone 17, according to a Leviathan Security Group report, which was commissioned by Google. The cybersecurity firm tested the phones on 33 parameters, such as their "Advanced protection programs", password managers, account change protection features, and SIM theft protection. Additionally, the California-based tech giant also highlighted how its AI-enabled call filter and spam detection features aid in scam protection.
WhatsApp has reportedly developed a dedicated app for Apple Watch. It is said to be rolling out via the TestFlight beta Programme, with the 25.32.10.71 beta version for iOS. Some early beta testers can avail the feature now. The app allows users to read and reply to messages and react with emojis directly from their wrist, without taking their paired Phone.
Apple CEO Tim Cook announced holiday quarter forecasts that beat Wall Street expectations, driven by strong demand for iPhone 17 models despite supply constraints and shipping delays to China. Although iPhone sales missed fiscal Q4 targets, Apple compensated with robust performance in other areas, including AI-powered AirPods that translate languages. Overall revenue and profit exceeded analyst estimates, showcasing Apple’s resilience and innovation amid logistical challenges.
Apple has expanded its Self Service Repair programme to include the iPhone 17 lineup, covering the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Customers in the US, Canada, and parts of Europe can now buy genuine parts to repair displays, batteries, cameras, and more through Apple’s online store. Prices start at $99 (roughly Rs. 8,200) for batteries and go up to $379 (roughly Rs. 31,500) for certain parts. The company has not yet confirmed the availability of the programme in India.
Apple has intentions of integrating with more artificial intelligence (AI) companies beyond OpenAI, CEO Tim Cook said in a conversation with a publication on Thursday. The Cupertino-based tech giant has long been rumoured to form partnerships with AI firms to have their large language models (LLMs) power features on iPhone and other Apple devices. The Apple executive also hinted towards a release timeline of Siri with more advanced capabilities, which is yet to arrive after its 2024 showcase.
Apple has unveiled Pico-Banana-400K, a new open-source dataset featuring 4,00,000 real and AI-edited image pairs for training text-based image editing models. Available under a research-only licence, it aims to help developers build better image-editing AIs. The release comes as Apple’s own AI progress appears to have slowed, with its long-promised Siri overhaul still pending.
Apple is reportedly planning to upgrade the MacBook Air, iPad mini, and iPad Air with premium OLED displays. The OLED display could first arrive in the iPad mini. The iPad mini with OLED panel is said to be in the works with the code name J510. It could come with a price hike of around $100 (roughly Rs. 8,500). Apple reportedly started early development on an OLED-equipped MacBook Air.
Adobe has partnered with YouTube to make Premiere for iOS a central hub for Shorts creators, offering seamless import, editing, and direct publishing to YouTube. The workflow is optimised for short-form, vertical videos to help creators produce content faster. The move complements Adobe’s broader rollout of new AI tools across its creative platforms.
A new TD Cowen investor note contradicts earlier claims that Apple is cutting iPhone Air production. The firm reports that Apple’s plans remain unchanged, with 3 million units set for Q3 2025 and 7 million for Q4 2025, while overall iPhone 17 builds are projected at 54 million and 79 million, respectively. TD Cowen notes that production adjustments often reflect shifting demand, not weak sales. This outlook contrasts with a Nikkei Asia report suggesting Apple reduced iPhone Air output due to sluggish demand outside China.
A new leak suggests Apple has completed testing its solid-state button technology, paving the way for mass production with the iPhone 20 series in 2027. These buttons, including power, volume, action, and camera, will likely simulate clicks using localised haptic feedback instead of physical movement, improving durability and water resistance. The transition may reportedly begin with the iPhone 18 in 2026, where the camera button will shift to a pressure-sensing design before adopting piezoelectric ceramic feedback in later models.
Apple is reportedly working to pack 12GB RAM in the base iPhone 18 model. This could be an upgrade from the 8GB available in the iPhone 17. Apple is also said to be in talks with supplier Samsung to increase the supply of LPDDR5X chips. It is also said to be in talks with SK Hynix and Micron for additional mobile DRAM supply.
According to a new leak, the iPhone 18 Pro series will feature a refined design, variable aperture support, and a 48-megapixel periscope telephoto camera with a larger aperture. Apple reportedly plans to launch the iPhone 18 Pro, Pro Max, Air, and Fold models in September 2026, followed by the standard iPhone 18 and 18e in early 2027. The Pro models may retain the triple rear camera setup, add a semi-transparent back, and include a stainless-steel vapour chamber cooling system.
Apple presently allows software developers to advertise their apps in the search section of the App Store. Now, the company is reportedly planning to integrate ads in its native Maps app, too. The move might get implemented by next year. Apple might allow restaurants and other businesses to pay in exchange for getting featured on the Apple Maps' search section. The tech giant could label these promoted results as sponsored, while also using AI tools to show revelant ads to users.
Apple's contract manufacturer, Foxconn, is reportedly planning to double production capacity at its Hyderabad facility in India, where AirPods are manufactured. This comes months after a report revealed that the manufacturing plant is witnessing a rare-earth metals shortage, which is important for assembling the device. On top of this, the move could be part of the Cupertino tech giant's larger strategy to reduce its dependence on China.
Apple is reportedly developing a vapour chamber cooling system for the next-generation iPad Pro, expected around spring 2027. According to analyst Mark Gurman’s Power On newsletter, the feature will improve heat dissipation, allowing the device to stay thin and maintain strong performance during heavy use. The new iPad Pro will likely feature Apple’s 2nm M6 chip, debuting in Macs next year. Apple first introduced vapour chamber cooling in the iPhone 17 Pro series, which effectively reduced overheating, especially during gaming.
Apple's upcoming smartphone lineup could be powered by the A20 series chipsets, built on a 2nm process, according to a tipster. If this is true, it would mark a shift from the current 3nm chipsets, dubbed A19 and A19 Pro, which are seen on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Next year's iPhone 18 lineup and iPhone Fold could be the first phones to be powered by the rumoured 2nm A20 and A20 Pro chipsets.
Apple will reportedly launch its first horizontally folding smartphone with an LTPO+ flexible OLED display in 2026, a tipster revealed in a blog post. On top of this, the company will also unveil the iPhone 18 series next year. However, in the following year, 2027, Apple might unveil the iPhone 20 lineup instead of the iPhone 19 series, to celebrate the 20th anniversary of the iPhone. In 2028, the company might launch its first vertically folding handset, dubbed iPhone Flip.
Apple is developing AppMigrationKit, a beta framework for iOS 26.1 and iPadOS 26.1 or above that enables developers to include app data during migration between Apple and Android devices. It won’t support transfers between iOS or iPadOS, macOS, or visionOS apps. Developers must create app extensions specifying import/export options. During device setup, apps integrated with AppMigrationKit automatically include their data, and cloud data can be imported post-transfer. The system works alongside the upcoming “Transfer to Android” feature, while Android may adopt a similar “Transfer to iPhone” tool.
Apple is said to be reducing production of the iPhone Air. The Cupertino-based company is reportedly ramping up production for other iPhone 17 models, as the lineup sees strong demand despite trade tensions and a slow global smartphone market. Apple is reportedly keeping the overall production target of 85 to 90 million units for the iPhone 17 lineup.
With the launch of the iPhone 17 series now in the rear window, rumours about the next-generation iPhone models are now surfacing. According to a recent report, the Cupertino-based tech giant will launch the iPhone 20 in time for the 20th anniversary of the iPhone. It is said to be introduced alongside the iPhone 18e in the first half of 2027. Meanwhile, the report suggests that Apple’s iPhone 20 series, along with the second-generation iPhone Fold, will hit the market later that year.
Apple’s long-rumoured iPad with a foldable display is facing engineering setbacks. The device, which was expected to go official in 2028, may not launch until 2029 or later. Issues regarding the weight, hardware features, and display technology are said to be the major reasons for the delay. It will cost around $3,000 (roughly Rs. 2,63,000). It could feature an 18-inch panel.
